In 2010, Jenni was in the works of JRE/Divina Music. Jenni was scouting for talent and eventually, a bilingual singer, Monica Padilla, signed with the label. Jenni’s brother, Juan Rivera, will also be included in the label along with her daughter, Jacqie.
Jenni’s sister, Rosie Rivera, talked about her sister’s label in a statement. She said that Jenni “had many expectations of this project as a label…we are putting a lot of energy to complete her dreams.”
Jenni Rivera family on stage at Billboard Latin Music Awards 2013 at Bank United Center on April 25, 2013 in Miami, Florida. (Photo: Rodrigo Varela/Getty Images)
Jenni Rivera helped mentor Monica Padilla. She was also part of the creative team that helped Padilla’s album,Contra La Pared. The album is set to be released later this year.
We will keep you posted as new details are released!
The family of regional Mexican singer Jenni Rivera has announced the launch of a new label that was inspired by late singer, who personally wanted to support and launch aspiring Latino singers, according to family spokesperson.
JRE/Divina Music, based in Los Angeles, was in the works in 2010 by Rivera who was already eyeing talent for the label. Eventually bilingual singer Monica Padilla was signed. The label will also include a project by sibling Juan Rivera in addition to a Christian themed album by Rivera's daughter Jacqie, who performed at her mother's memorial.
The songstress' sister Rosie Rivera, the administrator of her sister's estate, said in a statement that her sister "had many expectations of this project as a label… we are putting a lot of energy to complete her dreams."
Padilla's album, Contra la Pared ("Against the Wall"), is scheduled for release later in 2013. Jenni Rivera was part of the creative team that made the album a reality. It was during an L.A concert that Rivera introduced Padilla as someone she was producing and mentoring. See that introduction below. Distribution details for JRE/Divina Music were not immediately available.